Fresh

Soy Face Cleanser.

Cleansers

About this product

A gentle, soy-based facial cleanser designed to remove makeup and cleanse without stripping the skin.

Best for

Sensitive skin

Type

CleansersLiquid

Key actives

Vitamin E

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Aqua (Water), Coco-Glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water Extract, Malva Sylvestris (Mallow) Flower Extract, Aloe Barbadensis Leaf Juice, Panax Ginseng Root, Rosa Damascena Flower Oil, Tocopherol, Caprylic Capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate

Guru Score

69%

Mixed

Early verdict · Few reviews so far

3Gurus

2Approved

0Mixed

1Skip

What the gurus are saying

Some gurus found it leaves skin feeling smooth and soft, and praise how it removes makeup without harsh drying. However, others felt it performs similarly to much cheaper gentle cleansers on the market and question whether the higher price tag is justified for what it does. That means if you're drawn to the brand itself or want a reliably gentle option and budget is not a concern, it may work well for you; but if you're mainly after a non-stripping cleanser, the gurus suggest exploring more affordable alternatives first.

Synthesized from 3 expert reviews · most recent take December 2025

Where to buy

Find it at Amazon → Compare prices on Google Shopping → Find it at iHerb →

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

~Approved

"The Fresh Soy Face Cleanser is my cleanser recommendation in this video. It's a fragrance-free, super gentle cleanser that also removes makeup, and the big size will last you a long time. It's still a little expensive, and I don't think you have to spend this much on a cleanser, but if you want to spend more, want a fragrance-free option, and don't want to think about cleanser for basically the rest of the year, this will do it. That's the one cleanser I've picked from the sale."

All 3 takes from AliceintheRabbitHole

Best (& Worst) Skincare in the ULTA Love Your Skin Sale!

Skincare Empties: the Sunscreen Edition!

"I really like the Fresh Soy Face Cleanser. I don't think you have to spend a lot of money on a good cleanser, and in fact most of my favorites are much more affordable."

Ulta Skincare Sale Week 2 - Hidden Gems are Lurking...

"This is a nice cleanser, it is a very very gentle cleanser, this is one where I do understand the hype because it is so gentle, and that used to be really really hard to find. You might be able to go with a much more gentle cleanser and notice that your skin actually does better with that, so I do think this is a great product, I just also think it's not your only option out there, still a good one."

James Welsh

1.58M subs

~Skip

"For what I experience with this product, it's just too pricey. [...] This is for me was just the same as any modern day non-stripping cleanser. [...] Did it feel bougie, did it feel nice, yes, would I pay that much for it, no. I wouldn't necessarily say it would stand out for me as far as keeping my skin from drying out. [...] It says soothing, the dullness, lack of firmness, none of that for me. There's nothing wrong with it, I just don't think it's worth their price point to be honest with you. [...] If you're just after a nice cleanser that's not going to strip all your natural oils away, just go with something cheaper."

Jamie Genevieve

976k subs

~Approved

"I wash my face with the Soy Face Cleanser. My skin feels really really good, it feels smooth. I just did my normal skincare routine this morning and it was like glowy."

Frequently asked.

What is Fresh Soy Face Cleanser?

A gentle, soy-based facial cleanser designed to remove makeup and cleanse without stripping the skin.

Is Fresh Soy Face Cleanser worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 69%.

What is Fresh Soy Face Cleanser's Guru Score?

Fresh Soy Face Cleanser holds a Guru Score of 69%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.