Index / Urban Decay / Eyeshadow Primer Potion
Urban Decay

Eyeshadow Primer Potion.

Urban Decay Eyeshadow Primer Potion
Eye Makeup

About this product

A silicone-based eyeshadow primer designed to create a long-lasting base that helps eyeshadow stay vibrant, crease-free, and locked in place throughout the day.

Type

Eye MakeupCream

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Guru Score

76%

Approved

6 experts · Moderate agreement
6Gurus
5Approved
0Mixed
1Skip
#5 in Eye MakeupSee the ranking →

What the gurus are saying

This primer's grip and staying power earn consistent praise, especially for oily and hooded lids where eyeshadow and eyeliner tend to slip and crease. Gurus found it keeps color true and locks makeup in place through long days and humid conditions. However, some experts prefer a tackier, drier formula and find silicone primers feel too slippery, so those after maximum grip may want to explore alternatives.
Synthesized from 6 expert reviews · most recent take August 2025
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
Approved
"I put a star by the Urban Decay Eyeshadow Primer Potion, it's about time I buy another one."
Top Pick: eyeshadow primer
All 3 takes from AliceintheRabbitHole
Ulta 21 Days of Beauty: I sorted everything so you don't have to
"I put a star by the Urban Decay Eyeshadow Primer Potion, it's about time I buy another one."
New Purito/Flower Knows Try-On & Chat: Honest Reviews!
"I just kind of ended up defaulting back to this eye primer, my Urban Decay Primer Potion. It's expensive, but I've never paid more than 50% off, this is one of those products that is always in some kind of a sale."
Ulta 21 Days of Beauty: My Picks & Skips! (Fall 2024)
"The Urban Decay eyeshadow primer is the one I use, the funny thing about this category is that I genuinely think if you buy one of these you're going to have it for the next year, get it for $14 in the sale and you won't have to think about eye primer for a whole year. I use the anti-aging version but I don't genuinely think it's that big of a difference between the original and the anti-aging."
Approved
"This is the Urban Decay Eyeshadow Primer Potion. I have tried the original, which is what this is, as well as the tinted one. This is hands down amazing. The tinted one was better when I was younger, however on my mature eyelids it tends to be kind of almost like mattifying and drying, and this one however is amazing. It doesn't have any color after you apply it, so whatever shadow you're applying on top of is going to look perfect. This primer keeps your eye shadow vibrant, crease free, and locked in place for up to 24 hours supposedly. [...] Your eye shadow will not crease. It would also help my eyeliner, mascara, and everything else stay in place. Because if you're like me, hooded and you have greasy eyelids, you know that when you put that eyeliner on you blink a few times or you wipe it a little bit it might come off. This keeps every eyeliner in place even in the most humid or oily conditions."
Skip
"I personally don't [...] like the silicone eye primers. The Urban Decay Priming Potion for example is one of those silicone ones. [...] I like something tacky, I like something a little bit dryer. I [...] prefer the Sigma eye primers."
All 2 takes from Robert Welsh
Straight Up Stupid Makeup Hacks....
"Eyeshadow primer, straight up eyeshadow primer, not that slippery Urban Decay one."
THIS is why you hate the way your makeup looks!
"I personally don't [...] like the silicone eye primers. The Urban Decay Priming Potion for example is one of those silicone ones. [...] I like something tacky, I like something a little bit dryer. I [...] prefer the Sigma eye primers."
Approved
"I'm using the Urban Decay Primer Potion as a throwback. This is always a good look. [...] This is a classic and I have so much of it that I'm like let me use up what I have now. [...] You just slap that on, just as long as it's covering the lid. You do want it to be a little bit smooth so that the eyeshadow doesn't go on patchy."
Approved
"I like using some kind of an eye primer, especially this one has been like the one that I've been using the most just because it has like some grip to it."
All 9 takes from Alexandra Anele
All these beauties have one thing in common. The trick to mastering effortless glam.
"I'm just priming my eyes with my [...] Urban Decay primer potion to prep."
here's the eyeshadow look you wanted to see
"I've already primed my eyes with Urban Decay Primer Potion, which helps with blending and ensures a [...] nice and seamless blend."
Recreating AI Yearbook photos
"I'm going to prime my eyes using Urban Decay Eyeshadow Primer Potion."
Light Feminine vs Dark Feminie makeup
"For both my eyes I'm going to prime using the Urban Decay Eyeshadow Primer Potion."
Are yall ready for a bridal makeup challenge??
"I like using some kind of an eye primer, especially this one has been like the one that I've been using the most just because it has like some grip to it."
Make your eyes POP | Tips for Hooded Eye TOO
"I'm going to Prime my Lids using my Urban Decay eye primer."
Y'all guess what we're doing todayy
"I did prime my eyes already with a little bit of Urban Decay Primer Potion the original primer potion."
Please don't hate me...it's the holidays
"I'm going to Prime my eyes with Urban Decay because I just haven't had time yet to pick up a new eyeshadow primer."
If you have hooded eyes this is for you my friend
"I'm going to throw down a little bit of Urban Decay Primer Potion, just the teeniest amount."
Approved
"This is the Urban Decay Primer Potion. And this stuff lasts me forever. I know sometimes people are like, 'Oh, there's better ones or there's cheaper ones.' And I'm like, 'I know, but like I never empty my tube.' Um, so it's going to be a while for me. Um, but I do need a little bit of primer on my lids. Eyeshadow primer is a must for me."
Sponsored
All 3 takes from Kelly Driscoll
GRWM Barbie Movie | AD ft KAINE
"I'm applying a little bit of the Urban Decay Eyeshadow Primer Potion because my lids are actually a little bit oily even not in the summer time. I have to tell you my lids for whatever reason just do not want to let makeup stay on them unless I do some primer and unless I'm using the proper product. So I want to make sure that my lids don't get smudgy and oily throughout the day."
GRWM YouTube Creator Collective 2025 | Skincare, Hair, Makeup + Outfit!
"This is the Urban Decay Primer Potion. And this stuff lasts me forever. I know sometimes people are like, 'Oh, there's better ones or there's cheaper ones.' And I'm like, 'I know, but like I never empty my tube.' Um, so it's going to be a while for me. Um, but I do need a little bit of primer on my lids. Eyeshadow primer is a must for me."
Filming Routine | Do Skincare, Hair and Makeup With Me!
"This is the Urban Decay eyeshadow primer. [...] It's definitely a necessity for a filming day, and I do call them filming days because they are marathon days. I do not film usually one video at a time, sometimes I do, but it makes it easier for me to get up the amount of content that I do if I do more than one in a day."
Common questions

Frequently asked.

What is Urban Decay Eyeshadow Primer Potion?

A silicone-based eyeshadow primer designed to create a long-lasting base that helps eyeshadow stay vibrant, crease-free, and locked in place throughout the day.

Is Urban Decay Eyeshadow Primer Potion worth it?

Mostly yes. 5 of the 6 gurus who reviewed it give it their stamp of approval, for a Guru Score of 76%.

What is Urban Decay Eyeshadow Primer Potion's Guru Score?

Urban Decay Eyeshadow Primer Potion holds a Guru Score of 76%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

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